GEO Specialist Portfolio: Real Sites, Real Search Results.
I'm Naila Gulzar, a GEO and SEO specialist based in Lahore, Pakistan. I help businesses rank on Google and get cited in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. This portfolio shows my SEO and GEO case studies for clients in the UK, Spain, Saudi Arabia, Pakistan and the US, with results taken straight from Google Search Console.
SEO and GEO case studies with real Search Console results.
A language school competing with Duolingo, a pilgrim transport company chasing booking searches, a property portal, a law firm and more. Same approach: diagnose with data, fix the foundations, then write content people actually click.
Spanish Express
A London language school running Spanish courses and homestay immersion programmes across Spain.
- Web Content Manager since 2023: took the site from under 1,000 Google clicks a month to 11,200 at its peak
- Built evergreen pages that still earn traffic, like Spanish greetings, Spanish emails and Romanian vs Spanish
- When AI answers started taking informational clicks, shifted the strategy to conversion content: immersion programmes, homestays and courses that AI search now surfaces to people ready to book
- Search Console audits, title rewrites, cannibalization fixes, guest post partnerships and directory listings like GoAbroad
Hujjaj Umrah Taxi
Private Umrah and Hajj transport between Jeddah Airport, Makkah and Madinah. Results within weeks of starting.
- Full technical and content SEO audit: fixed broken canonicals, debug output in production, unclickable phone numbers and blank prices that Google was indexing
- Rebuilt key money pages (Jeddah Airport to Makkah, fleet page) with fixed fares, reviews, trust signals and schema
- Wrote in-depth pilgrim guides: how to perform Umrah, Jeddah Airport arrival, ground transport costs, and a transport guide for Western pilgrims
- Rewrote titles on high-impression pages using Search Console data
More SEO and website projects
Monica Romero Camps
Spanish tuition, translation and immersion for learners and businesses. I designed the whole site and wrote the SEO content and on-page SEO. Keyword research done, blog launching next.
Learn Spanish in Barcelona
A Barcelona guide to Spanish courses, immersion programmes and summer camps for learners planning to study in Spain.
Pak Imlaak
A Lahore property portal with listings and buyer guides on taxes, transfers and buying from abroad.
The Chidolue Law Firm
An Atlanta immigration law firm. Delivered SEO for a competitive, high-trust legal niche.
How I work as a GEO specialist: from invisible to clicked and cited.
Diagnose
Search Console, crawl and content audit to find exactly why a site is being skipped, and who is being shown instead.
Fix & build
Technical fixes, schema, stronger titles and answer-first content written the way Google and AI engines extract it.
Measure
Clear reporting on clicks, rankings and AI visibility, so you always know what's working and what's next.
Client reviews: what clients say on Upwork.
Verified feedback from clients I've worked with, many of whom hired me again.
Naila is a talented and dedicated writer who consistently delivers high-quality work. I look forward to working with her again on future projects.
High quality writer. Delivered all the works assigned on time with very less changes.
We keep on rehiring Naila because she always delivers top-quality work, on time and for an extremely reasonable price. She is a joy to work with.
This lady always gives 100%, and we are very satisfied with the quality of her work. We highly recommend her.
Another successful project was completed with Naila. She is an absolute pleasure to work with. She is prompt, polite and has always over-delivered for us.
Naila's work is of a very high standard. She over-delivers and is an absolute pleasure to work with.
Naila is continuously striving to improve and is very open to feedback. I admire her willingness to learn. She always goes above and beyond what is asked of her.
Naila was proactive in suggesting a free plugin we needed for an upcoming post.
Naila is very open to feedback and has implemented all my suggestions. She is a pleasure to work with.
This is our 3rd project working with Naila, and we are very impressed with her work ethic.
Questions about working with a GEO specialist
What does a GEO specialist do?
A GEO (Generative Engine Optimization) specialist makes sure a brand is mentioned and cited in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. That means clear, answer-first content, structured data and schema, consistent brand and entity signals, and authority from trusted sites, built on top of solid technical SEO.
What is the difference between SEO and GEO?
SEO helps a page rank in Google's list of results. GEO helps a brand get quoted inside the written answer an AI tool gives. They share the same foundations, so I run them together: technical health, topical authority and content that answers real questions.
What results has Naila Gulzar achieved?
For Spanish Express, a London language school, I grew organic traffic from under 1,000 Google clicks a month to 11,200 at its peak. For Hujjaj Umrah Taxi, weekly Google clicks rose 29% and average position improved from 9.2 to 8.3 within six weeks of starting. Both results come from Google Search Console.
How long does SEO take to show results?
Quick wins such as technical fixes and better titles can show within weeks, as they did for Hujjaj Umrah Taxi. Lasting growth from new content usually takes three to six months, depending on competition and how healthy the site is to start with.
Do you work with agencies?
Yes. I work directly with business owners and also as a white-label SEO and GEO partner for agencies, on a per-website basis.
Where is Naila Gulzar based?
I'm based in Lahore, Pakistan, and work remotely with clients in the UK, Spain, Saudi Arabia, Pakistan and the US.
Want results like these for your site?
Tell me about your business. I'll show you where you stand on Google and in AI answers today, and what it takes to grow. Want the full story first? Read more about me.