A writer who learned to make machines listen.
I help brands stay visible as search moves inside AI — blending years of content strategy with the new craft of getting cited by ChatGPT, Gemini and Perplexity. Words first, engines second, both done well.
From the page to the prompt.
I started where most good content people start — with words. A Master's in English Language and Literature from the University of the Punjab, then years spent writing, editing and shaping content that had to do real work: tell a brand's story, rank in search, and turn readers into customers.
As Web Content Manager at Spanish Express, I learned that great writing isn't enough on its own. Content has to be found to matter. That pulled me deep into SEO — the technical craft of making sure the right people actually reach what you've written.
Then the ground shifted. People stopped scrolling links and started asking AI. The same question I'd always worked on — "how do we get found?" — had a brand-new answer. So I went and learned it: how generative engines read, reason, and decide which sources to quote. That's GEO, and it's where my two strengths finally meet.
Today I help brands win that new kind of visibility — combining a writer's instinct for clarity with a strategist's eye for how the engines work. Same goal I've always had. New rules of the game.
Two crafts, working together.
The writer's craft
Clear, persuasive content that earns trust — and happens to be exactly what AI engines reward when they choose a source to quote.
The strategist's eye
SEO, structured data and entity signals — the technical foundations that decide whether engines can read, trust and surface you at all.
The GEO edge
A working understanding of how generative engines actually behave — so your brand shows up inside the answers, not just the old list of links.
What you can count on.
Honesty over hype
GEO is new and noisy. I'll tell you what genuinely moves the needle for your brand and what's just buzzwords — even when that's the less exciting answer.
Strategy before tactics
Every recommendation traces back to how the engines behave today and what your category actually needs — not a generic checklist.
Work you can measure
You'll always know where you stand — in rankings, in answers, in real visibility — not vanity metrics that look good and mean little.
A real partner
You work directly with me. I reply personally, explain the why, and treat your visibility like it's my own.
Let's get your brand cited.
If search moving into AI feels like a threat, let's turn it into your advantage. Tell me about your brand — I'd love to help.
Start a project